Advertising to appeal to \ conscious > desire subconscious / SUV "sports utility vehicle" ambiguous - having a doble meaning to yearn: sich nach etwas sehnen exaggerate - to strech beyond the truth steam - Wasserdampf S38/1,2,3 1b: Because its funny and have an important message: save the world from clima change 2. a 3,7 b 1,6,9,10 c 5,6 d 2,4 3. a) we are all for reducion emission b) careful you may run out of planet => plum: Wortspiel to run out of fiel, money, breath => cousumes not mouch fiel => you con drive everyware you want