P40/1

1d
2a
3a
4c
5b

B

2g
3d
4b
5c
6e

2

1 come of age - c
2 immune t sales pitches - a
3 fuel online commerce - f
4 rival the expenditures - h
5 aim sales pitches directly at consumers - d
6 a lack of standardization - e


Mediation
#########

=> advertising industry gurus fine - tune their spending forecasts (l 1)

	Marketingexperten sagen vorher was auszugeben ist.

=> shey are becoming more and more immune to sales pitches (l 20-21)

	Kunden werden immer unempfindlicher  wergungen